No professional website
Potential customers lacked a complete destination to research services and previous work.
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BRANDZ GROWTH CASE STUDY
Golden Fitted Wardrobe
Building a Complete Lead Generation System for a Bespoke Fitted Furniture Brand
01 • Client Overview
About Golden Fitted Wardrobe
Golden Fitted Wardrobe is a London-based bespoke fitted furniture company specialising in made-to-measure wardrobes, fitted bedrooms, media walls, kitchens, home offices and other customised interior solutions.
02 • Results
Key Results
The available campaign data shows more than £2,000 managed in Meta advertising and more than 300 enquiries generated, with approximately £3 typical CPL on key campaigns.
300+Leads Generated
£2,000+Meta Ad Spend Managed
£3Typical CPL
£2Best Campaign CPL
90Leads — Best Campaign
Revenue, ROAS, CAC and lead-to-sale conversion rate should not be added until verified client sales data is available.
03 • Challenge
What We Had to Solve
Before working with Brandz Growth, the business relied mainly on boosted social posts and word of mouth, with no structured digital acquisition system behind growth.
Boosted posts, not performance campaigns
Paid social was not structured around audiences, services, locations and offers.
Limited advertising data
There was very little historical campaign data to guide optimisation and scaling.
Weak enquiry journey
The conversion and follow-up process did not provide a smooth path from ad click to enquiry.
Limited trust-building
Higher-value fitted furniture purchases require project proof and credibility signals.
No dedicated acquisition system
Website, ads, creative and lead support were not connected into one repeatable process.
04 • Strategy
What Brandz Growth Changed
Meta Ads were treated as one part of a complete lead-generation system, with the website, creative, trust journey and WhatsApp follow-up developed around the campaigns.
1
Website Development
A complete website was designed and developed to present services, previous work, process, locations and enquiry options.
2
Meta Ads Structure
Boosted posts were replaced with structured campaigns organised around audiences, services, locations, offers and creative concepts.
3
Creative Development
Advertising creatives were built around real projects, wardrobe designs, storage ideas, transformations and service-specific messaging.
4
Trust Building
Project imagery, service information, consistent branding, social proof and stronger enquiry paths improved confidence.
5
WhatsApp Lead Support
WhatsApp support improved communication with incoming enquiries and the transition from advertising to the sales process.
05 • Supporting Visuals
The Growth System in Practice
Premium Website & Project Experience
A supporting visual showing the more premium digital presence needed for a higher-consideration bespoke furniture purchase.
Lead Generation Performance
An illustrative dashboard based on the supplied lead volume, spend and CPL figures.
06 • Performance
Meta Ads Performance
More than £2,000 has been invested into Meta advertising so far, generating 300+ enquiries. Campaigns have been continuously tested and refined using actual lead data.
Best-Performing Campaign
90 leads were generated at approximately £2 per lead. At that CPL, approximately £180 in advertising spend generated 90 enquiries.
| Metric | Result | Context |
|---|---|---|
| Leads Generated | 300+ | Total enquiries reported to date |
| Meta Ad Spend Managed | £2,000+ | Paid acquisition investment |
| Typical CPL | £3 | Reported on key campaigns |
| Best Campaign CPL | £2 | Best reported cost per lead |
| Best Campaign Leads | 90 | Highest reported campaign lead volume |
07 • Transformation
Before vs After
Before Brandz Growth
- Boosted social media posts
- No professional website
- Very limited advertising data
- 1–2 projects per month
- No structured campaign strategy
- Weak digital trust journey
- No complete acquisition system
After Brandz Growth
- Structured Meta Ads campaigns
- Professional website launched
- 300+ enquiries generated
- Repeatable lead-generation system
- Dedicated advertising creatives
- Improved trust and enquiry journey
- WhatsApp lead support + SEO growth strategy
08 • Bigger Picture
Beyond Paid Advertising
The growth system now extends beyond campaigns through a professional website, a repeatable creative pipeline, structured lead generation, clearer WhatsApp-supported customer communication and ongoing SEO development.
Ready to build your growth system?
Strategy, paid acquisition, websites, creative and organic growth — connected around measurable business outcomes.
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