Low initial awareness
The brand was in an early launch and growth phase with limited recall.
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BRANDZ GROWTH CASE STUDY
ReproLife
Building a Trust-Focused Meta Ads and WhatsApp Sales Funnel for a Men's Wellness Brand
01 • Client Overview
About ReproLife
ReproLife is a Pakistan-based men's wellness supplement brand. Its core products include Tritess Capsule and Forsa Capsule, positioned around vitality, stamina, energy, reproductive wellness, internal health, confidence and overall wellbeing.
02 • Results
Key Results
Based on the campaign information supplied, approximately PKR 500,000 in attributed sales was generated against approximately PKR 120,000 in Meta advertising spend.
PKR 500KAttributed Sales
4.17xEstimated ROAS
PKR 120KMeta Ad Spend
PKR 0.50–0.60Cost per ThruPlay
Meta + WhatsAppSales Funnel
The 4.17x ROAS should only be published as performance if the approximately PKR 500K sales figure is genuinely attributable to the approximately PKR 120K Meta spend. Do not invent CAC, conversion rate, lead volume or testimonials.
03 • Challenge
What We Had to Solve
The challenge was not simply generating traffic; it was building trust and creating a structured journey from awareness to enquiry and sale in a sensitive category.
Sensitive category
Men's wellness products required careful, professional and trust-led positioning.
No awareness-to-sales funnel
There was no structured progression from video engagement into warm audiences and conversion.
WhatsApp friction
Customers needed a smoother private enquiry and follow-up journey.
Static-heavy content
The brand needed stronger video-led creative and education-focused content.
Limited product range
Messaging and creative angles needed disciplined testing around a concentrated product line.
04 • Strategy
What Brandz Growth Changed
The strategy built awareness first, created warm audiences from video engagement and then supported sales activity through retargeting, WhatsApp communication and clearer product messaging.
1
Meta Awareness Strategy
A ThruPlay-optimised Meta awareness campaign introduced ReproLife to cold audiences efficiently while building warm video-viewer audiences.
2
Compliant Ad Messaging
Messaging focused on vitality, energy, confidence, internal health and general wellbeing, using professional trust-led copy.
3
Retargeting Planning
Warm video-viewer audiences formed the foundation for later retargeting towards product consideration, WhatsApp enquiries and sales.
4
Creative & Content Direction
Social post ideas, Reel concepts, scripts and creative direction were developed around education, trust, certifications and common customer questions.
5
WhatsApp Funnel Setup
Catalogue descriptions and FAQs were prepared to make product information easier to understand and reduce friction.
6
Influencer & Social Support
Influencer outreach messaging, Instagram highlight planning and wider funnel guidance added more trust touchpoints.
05 • Supporting Visuals
The Growth System in Practice
Trust-Led Landing Experience
A supporting visual showing a cleaner, more educational wellness journey with private WhatsApp enquiry support.
Awareness + Retargeting Funnel
An illustrative performance view based on the supplied spend, attributed sales, estimated ROAS and ThruPlay efficiency.
06 • Performance
Campaign Performance
Approximately PKR 120,000 was invested in Meta Ads during this phase. Based on the sales information provided, the activity contributed to approximately PKR 500,000 in sales through Meta-driven awareness, retargeting, WhatsApp enquiries and follow-up.
Best-Performing Campaign
The Meta ThruPlay awareness campaign achieved a cost per ThruPlay of approximately PKR 0.50–0.60, helping the brand reach cold audiences efficiently while building warm audiences for future retargeting and sales activity.
| Metric | Result | Context |
|---|---|---|
| Attributed Sales | PKR 500K | Based on the sales information provided |
| Estimated ROAS | 4.17x | Derived from stated sales and Meta spend |
| Meta Ad Spend | PKR 120K | Approximate spend during the phase |
| Cost per ThruPlay | PKR 0.50–0.60 | Best-performing awareness efficiency |
| Funnel | Meta + WhatsApp | Awareness, retargeting, enquiries and follow-up |
07 • Transformation
Before vs After
Before Brandz Growth
- Limited initial brand awareness
- No defined awareness-to-sales funnel
- Unclear product communication
- Limited WhatsApp structure
- Static-heavy content direction
- No warm video-viewer audience system
- Limited social funnel planning
After Brandz Growth
- Structured Meta awareness strategy
- Awareness, warm audiences and retargeting plan
- Professional, trust-focused messaging
- Catalogue descriptions and FAQ support
- Reel and video-led creative strategy
- ThruPlay audience-building approach
- Highlights, influencer outreach and funnel guidance
08 • Bigger Picture
Beyond Paid Advertising
The wider system includes WhatsApp catalogue and FAQ support, education-led content, refined positioning, a retargeting foundation using warm video viewers and a future SEO opportunity around product pages, FAQs and structured educational content.
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