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BRANDZ GROWTH CASE STUDY
We Decorators
Building a Full E-commerce Growth System for a Pakistani Wall Clock Brand
We Decorators is a Pakistan-based e-commerce home décor brand focused primarily on wall clocks. Brandz Growth supported the brand with a more structured digital growth system by combining website development, Meta Ads, creative development and ongoing SEO support.
01 · Key Results
The numbers behind the growth
Based on the figures provided for the engagement period, We Decorators recorded more than PKR 1,000,000 in net sales and more than PKR 300,000 in Meta ad spend.
The ~3.33x figure is an implied blended ROAS and should only be published as attributable advertising
performance if the PKR 1M+ sales are confirmed as attributable to the stated Meta advertising period.
02 · About the Brand
About We Decorators
We Decorators is a Pakistan-based e-commerce home décor brand offering decorative, modern, artistic and statement wall clocks to customers shopping online across Pakistan.
The engagement focused on building the digital infrastructure needed to turn the brand into a more structured e-commerce operation, combining a professional website, paid acquisition, creative development and ongoing organic growth.
Supporting storefront visual
A premium visual direction showing the type of digital storefront and product presentation that supports trust, discovery and conversion for the brand.
03 · The Challenge
What needed to change
Before the engagement, the business lacked the complete digital system required to scale online consistently.
No professional e-commerce website
Customers lacked a clear place to discover products, understand the brand and complete purchases confidently.
No structured Meta Ads system
Paid campaigns were not organised for product discovery, testing, performance optimisation and scale.
Weak customer communication
The conversion journey needed clearer website information, better product presentation and a stronger path to purchase.
Limited trust-building elements
The brand needed a more premium digital presence to reduce hesitation and support online buying behaviour.
Insufficient campaign data
There was limited testing structure and not enough performance data to guide scaling decisions properly.
No integrated SEO growth strategy
Organic search growth had not yet been developed as a connected, long-term acquisition channel.
04 · Our Approach
What Brandz Growth implemented
Rather than focusing on ads alone, the work was built around the full e-commerce system — from first impression through product discovery, website visit and purchase.
1
E-commerce website development
A professional e-commerce website was developed to improve navigation, product presentation, trust and overall purchase flow.
2
Meta Ads structure
A more structured Meta advertising system was introduced around product discovery, purchase intent, creative testing and optimisation.
3
Creative development
Creative concepts were developed around individual wall clocks, room styling, product details, use cases and short-form video content.
4
Conversion & trust improvements
The wider customer journey was improved through clearer product presentation, stronger website information and added trust-building elements.
5
SEO development
SEO supports the long-term growth plan through product and collection optimisation, keyword-led content and stronger topical relevance around wall clock and home décor searches.
05 · Performance Support
Supporting performance visual
This visual is designed to support the case study presentation and summarise the supplied figures in a clean and client-friendly format.
Best-performing campaign
40 sales at approximately PKR 200 per sale. This shows the level of efficiency possible when the right product, creative, audience and campaign structure align.
| Metric | Result | Context |
|---|---|---|
| Net Sales | PKR 1M+ | Stated sales during the engagement period |
| Meta Ad Spend | PKR 300K+ | Paid acquisition investment |
| Implied Blended ROAS | ~3.33x | Conditional on full sales attribution |
| Best Campaign | 40 sales | Highest reported sales volume |
| Best Campaign Cost / Sale | ~PKR 200 | Should be verified as cost per purchase |
06 · Transformation
Before vs after
Before Brandz Growth
- No professional e-commerce website
- No structured Meta Ads system
- Weak customer communication and conversion journey
- Limited trust-building elements
- Insufficient campaign data and testing structure
- No integrated SEO growth strategy
After Brandz Growth
- Professional e-commerce website foundation
- Structured Meta advertising system
- Improved product presentation and customer journey
- Stronger digital trust and buying experience
- Better creative testing and optimisation flow
- Ongoing SEO development as a growth channel
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