Golden Fitted Wardrobe Case Study

Case Study · London · Bespoke Furniture

From boosted posts to a repeatable lead-generation system.

How Brandz Growth built a professional website, structured Meta Ads programme, performance creative and WhatsApp lead support for Golden Fitted Wardrobe.

300+Leads generated
£2,000+Meta spend managed
£3Typical CPL
£2Best campaign CPL

The client

Golden Fitted Wardrobe is a London-based bespoke fitted furniture company specialising in made-to-measure wardrobes, fitted bedrooms, media walls, kitchens, home offices and customised interior solutions.

The company already had strong craftsmanship. The missing piece was a digital system that could consistently put its work in front of the right homeowners and turn interest into qualified enquiries.

The challenge

Growth depended mainly on word of mouth and boosted social posts. There was no professional website, structured acquisition strategy or dedicated conversion journey.

  • No professional website or dedicated landing journey
  • Limited advertising data and reliance on boosted posts
  • Weak conversion and follow-up process
  • Limited online proof for a considered, higher-value purchase
  • Creative was not designed specifically for paid acquisition

Our approach

Website development

We created a complete website presenting services, previous work, locations, process and clear enquiry routes. It gave prospective customers the confidence and context needed after seeing an advert.

Meta Ads structure

Campaigns were organised around audiences, services, locations, offers and creative concepts, replacing unstructured boosting with performance-led testing.

Creative and trust

Real projects, transformations, storage ideas and internal layouts helped customers visualise the finished result. Consistent branding and proof strengthened the decision journey.

Lead support

WhatsApp support created a smoother transition from advertising to a practical sales conversation.

The result

More than 300 enquiries were generated from over £2,000 of Meta spend. The strongest campaign produced 90 leads at approximately £2 per lead — about £180 in spend for 90 enquiries.

Before

Boosted posts, no professional website, little advertising data and no complete acquisition system.

After

A professional website, structured campaigns, dedicated creative, WhatsApp support and an ongoing SEO growth strategy.

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