ReproLife Case Study
A trust-first funnel for a sensitive wellness category.
How Brandz Growth connected low-cost video awareness, compliant messaging, warm-audience retargeting and WhatsApp support for ReproLife.
The client
ReproLife is a Pakistan-based men’s wellness supplement brand. Its products are positioned around vitality, stamina, energy, reproductive wellness, confidence and general wellbeing.
The category required careful, professional communication that could introduce the products without aggressive or unsupported medical claims.
The challenge
- Low initial awareness in a sensitive category
- Customer hesitation around private wellness questions
- No structured awareness-to-retargeting funnel
- Static-heavy content with limited video testing
- An unstructured WhatsApp enquiry and follow-up journey
Our strategy
Low-cost awareness
A Meta ThruPlay campaign introduced the brand to cold audiences efficiently while building warm video-viewer audiences for future retargeting.
Compliant messaging
Creative focused on vitality, energy, confidence, internal health and wellbeing. The tone remained professional and trust-led.
Creative direction
We developed Reel concepts, scripts and social content around product education, certifications, benefits and common customer questions.
WhatsApp funnel
Catalogue descriptions and FAQs reduced friction for customers who preferred to ask questions privately before purchasing.
Performance
Approximately PKR 120,000 was invested during the phase, contributing to approximately PKR 500,000 in attributed sales across Meta-driven awareness, retargeting, WhatsApp enquiries and follow-up.
The resulting estimated 4.17x ROAS represents approximately PKR 4.17 in attributed sales for every PKR 1 invested.
Before
Limited awareness, unclear product communication and no defined warm-audience or WhatsApp system.
After
A structured awareness funnel, compliant messaging, video audiences, retargeting direction and improved private enquiry support.
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